Time flies incredibly fast, especially if you’ve found something you like doing (almost) every day. It has been ten months since I jotted down my last piece of writing. This wasn’t only due to long hours at work, but also because I had to move to another town and needed some time to arrive there both mentally as well as socially.
On the other hand, I received a full Front-End Web Developer Nanodegree scholarship from Google earlier this year (around February). I was super happy about the opportunity but it turned out to be pretty challenging to handle while working full time and trying to maintain a life. For the last 8 months, I stood up early to study 1-2 hours before work and have the evening to do sports or just relax a bit. I’m more of a morning person, i.e. I can focus a lot better in the early hours than late in the evening after work.
As of last week, I finally graduated from the course and I’m really looking forward to focussing on some new projects, one of which will be to write more posts. ;)
Back in January, I started out my new Job as a Junior Search Advertising Manager. I had just done the Google Search Advertising Certification and prepared really well for the interviews to improve my chance to get a job in this industry (since I hadn’t much experience apart from the Digital Marketing Nanodegree projects and some minor personal projects). About two months later, my manager asked me if I’d be interested in joining another division, doing something I had never heard of before up to this point: Programmatic Advertising.
It was definitively something very confusing at first. It has so many terms and expressions I’d never heard of in my life before. It felt almost like another language, leaving those, who don’t know the lingo completely in the dark. However, almost 8 months later I appreciate the complexity and thus opportunities Programmatic has to offer. Hardly a week goes by without new features being released on some of the platforms we use to manage our client's campaigns. It’s really crazy at what speed the Programmatic Advertising ecosystem is evolving.
I don’t want to go into the details any further. This post is supposed to be just a short update on what I’ve been doing the last couple of months since some people explicitly asked for it. However, as I already learned quite a bunch about Programmatic Media Buying, I’d be more than happy to shed some light on the topic.
Feel free to drop a comment below. I’d love to hear if Programmatic Advertising is something you’d like to hear more about from me.